Service

Ad performance analytics for marketplaces

Marketplace ad consoles show you each campaign in isolation. We combine ad data from every platform with your actual sales and inventory, so you can see true return on spend and stop advertising products that are out of stock.

Talk to us about ad performance analytics

The problem

Every ad platform reports ROAS differently, so you can't compare channels.
You're paying for clicks on SKUs that are out of stock.
Campaign reports are downloaded manually and summarised in slides.
You can't tell if ad spend is growing total sales or just shifting organic sales.

What you get

Cross-platform ad performance dashboard
Daily ad spend and ROAS digest
Wasted-spend and out-of-stock ad alerts
Historical ad data in your warehouse

What we build

Unified ad reporting

Amazon Ads, Flipkart Ads, quick-commerce ad platforms and Meta/Google in one consistent view.

True efficiency metrics

ROAS, ACOS and TACOS side by side, calculated the same way for every platform.

Campaign, SKU & keyword drill-downs

Find the campaigns, products and search terms that drive, or waste, the most spend.

Inventory-aware advertising

Flag or pause spend on SKUs with low stock or low days of cover.

New-to-brand & share-of-voice

Track acquisition metrics and visibility where platforms provide them.

Budget pacing alerts

Daily alerts when a campaign overspends, underspends or ROAS drops sharply.

Frequently used with: Amazon, Flipkart, Myntra, Shopify

How it works

1
Discover
We map your channels, data sources and the manual work eating your team's time.
2
Connect
We build reliable pipelines that bring all your data into one clean, trusted source.
3
Automate
We replace repetitive tasks with scheduled workflows, alerts and reports.
4
Improve
We monitor, maintain and extend the system as your brand and channels grow.

Frequently asked questions

What is the difference between ACOS, ROAS and TACOS?

ACOS is ad spend divided by ad-attributed sales. ROAS is the inverse: ad-attributed sales divided by ad spend. TACOS is ad spend divided by total sales (ad plus organic), which shows whether advertising is growing the whole business.

Do you manage our ad campaigns?

We focus on data and automation: reporting, analytics and alerts. Your in-house team or agency keeps running campaigns, and gets far better data to do it with.

Which ad platforms can you connect?

Amazon Ads, Flipkart Ads, Myntra and Nykaa ad reports, quick-commerce ad platforms, Meta and Google Ads, depending on data availability for each.

Related guides

Advertising

ACOS vs ROAS vs TACOS: which ad metrics should D2C brands track?

Understand ACOS, ROAS and TACOS for Amazon, Flipkart and quick-commerce ads: formulas, worked examples, what each metric tells you, and how to track them across platforms.

27 September 2026 · 3 min read