About Defox
We automate the work behind D2C businesses, so the people in them can focus on growing the brand.
Why we exist
Modern D2C brands sell everywhere: their own website, Amazon, Flipkart, Myntra, Nykaa, Blinkit, Zepto, Swiggy Instamart and modern trade. Every channel brings its own portal, its own reports and its own purchase orders.
The result is an enormous amount of invisible manual work. Talented people spend their days downloading files, copying numbers between spreadsheets, chasing POs and building the same report every morning. Decisions get made on data that is late, inconsistent or incomplete.
Defox exists to fix that. We build the data pipelines, dashboards and automated workflows that let a brand run on clean, timely data, without adding headcount.
What we do
We connect your business data from every channel into one trusted source, and automate the operational work around it: reporting, inventory and fill-rate tracking, purchase-order workflows, ad analytics and keyword tracking.
How we work
- Start with the pain. We automate what costs you the most time or revenue first.
- Build for reliability. Every pipeline is monitored, so problems are caught before your numbers are wrong.
- Your data stays yours. Systems live in your own cloud account, with least-privilege access.
- No black boxes. Clear documentation and handover for everything we build.
- Long-term partners. We maintain and extend systems as your brand grows.
What we build
Automated ETL Pipelines
Pull data from marketplaces, ad platforms, ERPs and storefronts on a schedule, cleaned and loaded into one warehouse.
Learn more →Analytics Dashboards
Live views of sales, inventory, margins and channel performance, built around the decisions you make every day.
Learn more →Marketplace Reporting Automation
Consolidated, channel-wise reports across every marketplace and quick-commerce partner, delivered automatically.
Learn more →Fill Rate & Inventory Tracking
Track fill rates, days of cover and stockout risk by SKU and location, with alerts before it costs you sales.
Learn more →Purchase Order Automation
Capture, reconcile and act on POs automatically, from download to confirmation to appointment scheduling.
Learn more →Ad Performance Analytics
Spend, ROAS, ACOS and TACOS across marketplace ad platforms in one place, so you know what's working and what's burning cash.
Learn more →Keyword Rank Tracking
Track where your products rank for the searches that matter on Amazon, Flipkart and quick commerce, every day.
Learn more →Operational Workflow Automation
Invoicing, reconciliation, price monitoring, alerts and email reports: if your team does it repeatedly, we can automate it.
Learn more →Let's automate your operations.
Tell us what's slowing your team down. We'll show you what can be automated, usually within a single call.