The Defox blog
Practical guides on data, automation and operations for D2C brands selling on marketplaces and quick commerce.
Purchase order automation for D2C brands selling to quick commerce and modern trade
How D2C brands can automate the purchase order lifecycle with Blinkit, Zepto, Swiggy Instamart, Nykaa and modern trade: capture, allocation, appointments, invoicing and reconciliation.
ReportingHow to automate marketplace reporting for Amazon, Flipkart and quick commerce
A step-by-step guide for D2C brands to automate multichannel marketplace reporting: collecting reports, mapping SKUs, building one data model and delivering reports automatically.
Quick commerceFill rate in quick commerce: what it is, why it matters and how to track it
A practical guide for D2C brands on quick-commerce fill rate: how Blinkit, Zepto and Swiggy Instamart POs work, how to calculate fill rate, why it drops, and how to track it automatically.
Data engineeringETL for D2C brands: building a single source of truth for sales, inventory and ads
What ETL means for an ecommerce brand, what a D2C data warehouse should contain, and a practical roadmap for building one across marketplaces, quick commerce and your website.
InventoryDays of cover and stockout alerts: an inventory playbook for multichannel D2C brands
How to calculate days of cover correctly, set safety-stock thresholds and build automated stockout alerts across marketplaces, quick commerce and your own warehouses.
AdvertisingACOS vs ROAS vs TACOS: which ad metrics should D2C brands track?
Understand ACOS, ROAS and TACOS for Amazon, Flipkart and quick-commerce ads: formulas, worked examples, what each metric tells you, and how to track them across platforms.
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